The core of Axis Research is a rigorous, uncompromising methodology that lets the data guide the way to smart, effective strategies – all built on hard science. With quantitative and qualitative solutions, Axis specializes in brand and reputation management, campaign strategies, identifying key audiences, and voter communication and messaging.
We aren’t limited to one methodology, a single research strategy, or the same bag of tricks. With our experience and background, we will custom-build the perfect research plan for your budget and needs.
Using the precision of science, Axis filters through all the noise and distraction to set a trusted path forward. We make sure you get it right—the first time. You won’t wonder what reactions will be to your message or your campaign – you’ll have hard data telling you exactly how you’ll be received and an approach to maximize impact.
Extrapolate findings to voters nationwide to target the right people with the right message.
Understand public opinion and the drivers behind it.
Unlock in-depth insight from target groups of voters, consumers, or opinion elites.
Whether it’s a ballot initiative, building a reputation campaign, generating support for new policy or new development, or even election to the highest office in the land, we’ve done it and know how to achieve success. Our experience includes taking on tough issues for a variety of top tier clients, including 2 of the Fortune 5 and 3 presidential campaigns.
Won election in a state with a 20 point party disadvantage.
Defeated a statewide ballot initiative in California that started with nearly 70% approval.
Improved the reputation of a large retail company following misleading attacks by organized labor.
Provide nightly data to multiple companies for monitoring and managing reputational challenges.
Conducted extensive message testing with the broader public, and key audiences, to ensure a new product roll-out that won market share and industry awards.
Created a system to monitor international impacts on a global brand in the United States and abroad.
Rebuilt the country’s trust in a major product supplier after an accident that garnered nationwide headlines.
Provided data to allow a major brand to expand in challenging regulatory environment.
Axis Research’s founding principal, Brenda Gianiny, is a nationally recognized expert in the field of public opinion research with two decades of experience honed at the highest levels of corporate America and Republican political campaigns. Using her background, experience, and degree in mathematics, Brenda has worked with a wide range of both political and corporate clients to help them achieve success.
Keith Nielsen is a Senior Data Analyst with Axis Research, specializing in all things data. In addition to performing statistical analysis and data interpretation, Keith builds the infrastructure behind Axis’ datasets to maximize functionality and efficiency. He brings an engineering background to his analytical work at Axis, with strong problem-solving experience and a record of taming chaotic datasets. Keith’s passion is automating functions and standard analysis to reduce any errors and create efficiencies for the team. Keith also has a natural ability to organize disparate qualitative feedback into meaningful findings for deeper insights.
Prior to joining Axis, he worked as a patent examiner at the Patent and Trademark Office as well as interning at a deep-sea robotics company. Keith grew up in northern New Jersey and holds a B.S. in Electrical Engineering from the University of Vermont.
Sean is a Research Analyst at Axis Research, specializing in statistical analysis, survey construction, and data interpretation and presentation. Utilizing his background in social psychology, Sean ensures our clients’ surveys are properly structured to deliver the precise data elements necessary to drive actionable insights.
Prior to joining Axis in the political arena, Sean was applying his analytics skills in the ice hockey arena. Working with minor league coaches, Sean would track games in real-time delivering data-driven strategic insights for in-game adjustments and overall team performance improvements.
Sean earned his bachelor’s degree in psychology from Penn State and his master’s degree in experimental psychology from the University of Mississippi. In his free time, Sean continues to create analytics reports for minor league hockey using publicly available data, as well as playing hockey in local amateur leagues.
Blake Moore is a Data Scientist with Axis Research and is responsible for database management, modeling and data analysis, and data presentation. In his time with Axis, joining the firm in its first full year of operation, Blake has modeled national and statewide voter files, developed actionable analysis for both corporate and political clients, and managed daily survey tracking. Blake believes in bringing precision, structure, and accuracy to every project to ensure the cleanest and most useful data possible, and he works on expanding his data analysis skill set to maintain a wide variety of methods to provide insight for clients.
Before joining Axis, Blake worked in campaigns on the local level, interning at campaign offices in the Hampton Roads area of Virginia to recruit voters. In addition, he interned at the House Committee on Homeland Security, where he got a first-hand look at the public policy process.
Blake graduated summa cum laude from the College of William and Mary in 2014 with degrees in Government and History, bringing a background in social science to his research at Axis. He likes to spend his free time creating, whether through cooking, baking, or sculpting.
Axis Research’s founding principal, Brenda Gianiny, is a nationally recognized expert in the field of public opinion research with two decades of experience honed at the highest levels of corporate America and Republican political campaigns. Using her background, experience, and degree in mathematics, Brenda has worked with a wide range of both political and corporate clients to help them achieve success.
Known for maintaining strict client and data confidentiality, Brenda provides data-driven strategies to campaigns ranging from presidential and the U.S. Senate, to local races for state legislative office and mayor. Brenda served as the primary polling contact for the George W. Bush White House and the Bush-Cheney `04 re-election campaign, and also has over twenty years of experience in public policy direction and corporate market insight helping Fortune 100 companies like Walmart, Anheuser-Busch and ExxonMobil chart success.
Whether it’s a local ballot initiative or campaigning for the highest office in the land, Brenda brings the same motivation and enthusiasm to each fight. She is not “just another vendor,” providing numbers and charts; she partners with clients as an integrated member of their team, delivering the research and insights that drive client success.